Commercial

Techniques advertisers use:

Emotion: Some advertisers use emotion to entice people to buy their products for example they may use babies,kids, or cute animals. These can create a strong instant emotional response within the viewer.

Sex: Many advertisers will use sex to promote their product, they will do this because sex sells. For example advertisers will use beautiful women who have very little on. The use of sex in advertising is found most in advertisement for products such as perfume, clothing, jewellery, hygiene products, and expensive cars.

Testimonials: Testimonial commercials are used to characterize their product with the audience, and an effective way to gage your audience. Advertisers may use celebrities who will speak about the product in a positive light. They may also use people who are considered experts in their fields such as doctors, and scientist to talk about the product.

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Exaggeration: Exaggerating the product is used to make the product seem more than it actually is, for example they may exaggerate the size of the product.

Personification: Advertisers will also use personification which will give the product more human like qualities, they may give it speech, thought or emotion.